The Work Itself is the crucial process that links Strategy to Execution—ensuring that work is real work connected to the critical needs of the organization. The Work Itself was forged by 50 years of experience solving issues with some of the largest organizations around the world seeing an immense execution gap between strategic plans and the actual work being performed. -

The Work Itself is a proven process for translating a company's strategies into daily tasks for each employee in the company. It reduces fake work and increases real work! It helps create responsibilities for each individual worker through the lens of the team—targeting the most critical work that must be accomplished. The Work Itself helps companies, identify weaknesses, cultural challenges, and the many other reasons for the breakdown between strategy and execution.

Fake Work and The Work Itself are flip sides of a coin. The Book, "Fake Work: Why People are Working Harder than Ever, but Accomplishing Less, and How to Fix the Problem", describes the causes of fake work and gives suggestions about how to do real work.real work. Also, The book describes the Paths Out—the ways to rid yourself, your teams, your organizations of fake work – which is what The Work Itself is all about.