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About The Work Itself Group - Our Company - Your Results. | The Work Itself Group

About The Work Itself Group

The Work Itself Group Attacks Fake Work and a Wide Range of Organizational Issues

The Work Itself Group is a consulting, facilitation, and teaching company that has worked long and hard to forge its founder’s experiences into a different approach to getting work done. The Work Itself Group brings insight from over 22 years of experience solving issues with some of the largest organizations around the world. We have:

Worked with Fortune 1000 companies, in every industry, and around the world.

Worked with government agencies, and non-profits.

Worked with professionals in every function and at every level of organizations.

Addressed a wide array of problems dealing with:

  • Leadership and Management
  • Strategy, Alignment and Execution
  • Process Analysis
  • Change Management
  • Implementation Processes
  • Measurement and Communication
  • Performance Management
  • Organizational Learning
  • And, dozens more.

The Work Itself Group really wants to work with organizations that are looking for a different approach to old problems—especially concerns about doing Real Work. The Work Itself Group doesn’t just have a different approach, but a simple approach that gets results.

The Work Itself™ is the Centerpiece of our Work, our Passion, and our Service for You

The Work Itself Group offers an innovative approach to getting work done. The Work Itself is a process to help companies:

  • Develop, understand, communicate, and translate strategy.
  • Align employees daily work tasks with strategies.
  • Help employees plan and do the work—execute their new work plans on work targeting strategies.

We provide the necessary support for companies looking to align top-level goals with the daily activities of the people who turn strategies based on those goals into results. The Work Itself focuses on the “execution gap”: the critical gap between the company’s strategies, and the Real Work that must get done to achieve desired results. Most successful companies find their greatest strength when they recognize that helping their employees align their daily work to their company’s strategies is crucial for execution to take place.

The Problem: We Grew Frustrated with Fake Work – Where Big Ideas Fail to Become Real Work.

Over several years, our Founders Brent Peterson and Gaylan Nielson, grew more and more aware of a big problem. Most organizations are highly effective at developing top-level strategies, developing goals, formulating visions and developing leaders for their company. However, their employees have difficulty transforming the strategic plan into Real Work.

Our work sessions, called The Work itself, along with our research—combined with many other research studies—indicates a serious disconnect between a company’s strategies and how their employees understand and do work focused on those strategies.

FAKE “WORK” Came Out of Learning from The Work Itself

FAKE “WORK” was written to address the many problems Brent and Gaylan ran into over the years. Hopefully, you will find FAKE “WORK” to be a revealing telling of the many challenges in the workplace. And, hopefully, you will give us a chance to show you how The Work Itself addresses the Fake Work that we grew so discouraged about.



Fake Work is the difference between success and failure in organizations. Learn about the Eight Steps to Eliminate Fake Work.


Significant challenges impede team alignment to strategy and execution. We offer solutions.


The Work Itself Group's services offer a holistic approach to getting work done.

Real Work Resources

Use our resources to help you better understand Fake Work and Real Work both personally and as an organization.

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