Our Philosophy
Linking Strategy, Alignment, and Execution to Get Real Work
The Work Itself Group understands the critical connection that drives strategy to work through alignment. We have vast experience with clients who have struggled with getting new ideas, new messages, and important change into their organizations and into the daily work of their people.
The Intent is to Stop Fake Work
The intent is to avoid fake work. Fake work may sound like something from a Dilbert cartoon, but it’s what many well-intentioned people do every day. Fake work masquerades as important but is not directly linked to strategic goals. We define Fake Work as work that is not aligned with strategies and, while it may look and feel like work, is fake because it doesn’t serve the most important goals of the organization.
“The Work Itself” is the Critical Connector
The Work Itself is the solution to bringing strategy, alignment, and execution together. The Work Itself is a unique and innovative process to serve the often-forgotten role of aligning people, resources, and needs to strategies. The Work Itself will allow your company to effectively complete its strategies with efficiency, value, and productivity.
Our Philosophy is Based on You and Focused on Your Results
The Work Itself Group brings a different approach to our client relationships. Engagements need to be more than transactions; they need to be built on partnerships with mutually aligned goals for progress and success. From this philosophy, we design—with you—the best way to use our processes, workshops, and tools to best serve the results you are targeting.
A Holistic and Culture-Wide Scope
TWIG provides an amazing array of consulting services built on many years of the experience of our executives. We approach each company holistically—trying to see and understand the company as an organism with complex sub-systems. But we also dive deep into the company and focus on intact work teams and the work they are doing and how they are doing it.
